New World Ventures, the Chicago venture capital firm run by brothers J.B. and Tony Pritzker, is going to start writing larger checks for later-stage technology companies as it seeks a higher national profile.
The 18-year-old firm, which has outposts in Los Angeles and New York, also will be renamed Pritzker Group Venture Capital. It is part of the Pritzker Group, whose two other investment arms focus on middle-market acquisitions and asset management. Unlike other technology venture capital firms whose contributions come from limited partners, the Pritzkers' fund taps an evergreen pool of private capital from the brothers.
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