Crowdfunding isn't easy. Some projects fail because there isn't a place in the market. Other campaigns fail because they aren't far enough along in product development to convince people to jump onboard. And some fail simply because they don't have enough planning or strategy in place before they launch.
When Canary launched our Indiegogo campaign we set a goal of $100,000. We met that threshold before lunchtime on the first day and by the time our campaign ended 34 days later on August 26 this year we had raised over $1.9 million and became the most successfully funded campaign in Indiegogo history.
Image Courtesy of David Castillo Dominici / FreeDigitalPhotos.net
