Last week on the Upper East Side of New York, Starbucks unveiled its newest outpost, Teavana. Unlike the company’s other 13,000+ stores, Teavana will only carry tea and it will be served in a calm environment specifically designed to lure the 158 million Americans who prefer Chamomile over cappuccinos. In addition to an interior design that caters to tea drinkers--here food displays come after you order drinks so that you may peruse while your tea steeps--the company also revamped the most identifiable aspect of its original store: the cup.
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