During his tenure at Apple, Steve Jobs championed a product-focused strategy that combined hardware, software, and services in a bundle for customers. This holistic approach to the Apple suite of products is perhaps the most successful example of diversification into related offerings. The strategy helped Apple both develop an extremely loyal customer base and top Fortune’s list of the most admired companies in the world for the past five years.
To read the original article: Why the Steve Jobs Approach Pays Off
