In January 2010, if you Googled the terms mompreneur or mumpreneur—the now common catchphrases for entrepreneurial mothers who start their own company—you’d get about 120,000 hits. A year later, according to one paper, you’d get more than 700,000. Now, the number may be in the millions. It’s clear that like telecommuting, self-employment is an increasingly attractive option for working mothers. Why do they embrace the twin challenges of entrepreneurship and raising a family rather than returning to familiar, corporate jobs?
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