Daniel Isenberg has several roles, including professor of management practice at Babson College, founding executive director of the Babson Entrepreneurship Ecosystem Project, and founder and chief executive of Entrepreneurship Policy Advisors. He has just published “Worthless Impossible and Stupid: How Contrarian Entrepreneurs Create and Capture Extraordinary Value”. Here, he uses his experience to set out what he would do if he planned to be an entrepreneur:
If I were setting out as an entrepreneur today, I would buy an existing company to scale up rather than build a start-up from scratch. I would make incremental tweaks of improvement rather than innovate, exercise cool judgment rather than hot passion and build my departure plan from day one.
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