In 2009, I applied to the Venture Initiation Program (VIP) at the University of Pennsylvania. I was a graduate student in the physics department, with a half-baked prototype of a radiation analysis software package. I considered our product a home run in the making, and figured we’d exit within 6 months.
Our product, grayCAD, helps physicists working in a hospital’s radiation oncology department ensure that they were complying with radiation safety regulations. We had spent all of our time thinking of features that would make the software useful, like color-coded heat maps showing problem areas on architectural drawings. Any time not spent building features (which wasn’t much) was spent making contact with executives at companies that sold medical radiation sources. We had some positive feedback, but no one knocking down our door to write a check.
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