We’ve all heard the success story: Startup struggles to bring investors on board, startup continues to rely on seed funding while gaining traction, then startup launches a Kickstarter campaign, and--BOOM--startup raises an impressive pot of funds from an even more impressive number of backers.
We saw it with Pebble, a watch that displays messages from your smartphone, which raised $3.8 million on Kickstarter. We saw it with Adapteva’s Parallella, a mega-computer chip startup that walked away from Kickstarter with nearly $900,000.
Image: http://www.freedigitalphotos.net
To read the original article: 4 Secrets Behind Successful Crowdfunding Campaigns | Fast Company | Business + Innovation
