I can’t tell you how many entrepreneurs first approach investors, either at the wrong time, in the wrong way or in the wrong format. Let’s tackle these easy-to-fix pitfalls below.
1. Wrong Time: Make sure proof-of-concept is behind you
It is important you have all the required elements in place before approaching investors. This includes completing all the necessary research supporting your business plan (re-read my post on how to write a business plan).
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