I still remember when Steve Jobs was featured in business school case studies as an example of bad leadership style. At the time, Apple was a less-than-successful computer company, and Steve – ever the loner – had moved on to create Next, another less-than-successful one. When things go poorly for a nonconformist, how easy it is to call them the fool. But on those rare occasions when the loner gets it right – see Jobs a few years later when he returned to Apple – he does so in a big way. Nothing pays off so well as a nonconformist strategy that wins.
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