Sharing isn’t always caring when it comes to social media. This is something we see every day through lengthy status rants on Facebook, detailed dirty laundry blog posts, and 24 hours of a sick day chronicled entirely on Instagram. For entrepreneurs running their own businesses, sharing via social outlets needs to be a somewhat more calculated process. Brands are backed with a unique voice and that voice will ultimately translate to how successful and recognizable they are in the long run. As such, these voices need to be savvy and smart, but also know how to toe the line between what constitutes as sharing versus oversharing in the kind of content they publish on their company blog.
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