As the founder of WP Engine, I receive weekly emails from startups proposing a “win-win” deal. So far, approximately zero have resulted in an successful deal.
Here’s the problem, and how you can change your approach to business development so that it can succeed.
Distribution is the hardest thing for a young startup, defined as “getting in front of potential customers.” Large companies, on the other hand, have solved the distribution problem (proof: 100,000 paying customers).
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