Why it is so hard to say “NO”?
Saying no is definitely more difficult than saying yes, and research studies have shown that many people just end up saying yes because they do not want the discomfort that comes with saying no. Social connection is one of our fundamental needs, and saying no seems to put our relationships at stake. That’s why, the more close the person is, we find it more difficult to say no. We fear that a negative reaction would change the way the other person views us.
