Innovation America Innovation America Accelerating the growth of the GLOBAL entrepreneurial innovation economy
Founded by Rich Bendis

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We are immersed in the universe of information. “It from bit” – otherwise put, whatever is just made of bits – is the phrase coined by John Archibald Wheeler (1911-2008), an American theoretical physicist who worked with Niels Bohr. In order to give sense to the information, we fill up it with knowledge that is the deeper understanding of how things work. To do this, we dig deep wells that we call "specialization." The deeper the well, the less the light that penetrates in it. There is a moment in time when the truth of a deep but narrow vision is no longer certain. It is then that the knowledge map used to dig the well should be abandoned and replaced with the creative ignorance, which intentionally comes after, not before, the knowledge. It often happens that the creative ignorant are outsiders, non-experts or those who no longer feel bound to share the ideas of the master who drew that map.

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