What can blue do for you? Perhaps a lot–if it’s in your company’s name.
When Blue Apron raised $50 million to deliver do-it-yourself meal kits last week, some questions arose: What is companies’ favorite color? Would Blue Apron’s founders have been able to seal the $50 million deal if the title slide of their presentation had read ‘Brown Apron: Fresh Ingredients, Original Recipes, Delivered Weekly to Your House’?
