In today’s business climate, your ability to sell is your ability to lead. Companies’ stock prices climb and plummet based on leaders’ ability (or inability) to sell their day-to-day decisions to shareholders, and college sports programs live and die by the head coaches’ ability to sell the program to student athletes, boosters, and fans.
Leaders are constantly in selling mode, promoting their ideas, their company, and their vision. All eyes are on the leader, and what those eyes see had better be impressive.
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