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One of the biggest challenges that wearable gadget makers like Google, Fitbit, and Jawbone face is convincing people to don their devices in the first place. A startup called OMsignal thinks the key is to fit the technology into something you already won’t leave the house without: a shirt.

Image: Holy shirt: Electrodes knitted into the fabric together with a small attached gadget lets the wearer of an OMsignal shirt track his heart rate, breathing, and activity.