In late April, business partners Tommy Up and Sarah Brown put out an offer: Pitch in to help them open a tiki bar called the Yachtsman in Fishtown, and reap rewards ranging from a private party to your name engraved on a bar stool (plus the right to evict other patrons from said stool).
Brown and Up - who is also the owner of PYT, a Northern Liberties eatery that is in the process of franchising its format of wacky burgers and boozy milkshakes - said construction overruns had cleaned them out. So, rather than seek a loan or bring in a partner, they decided to cash in their social capital via Kickstarter, an online crowdfunding platform through which anyone can donate, and funds are collected only if the target goal is reached.
Image: http://www.philly.com
