When things start soaring in organizations, processes are tweaked, new roles are created, crisis management team is called in, budgets are allocated, strategies are formed, board meetings take place, and a whole lot of hush is created to address the issue. People are forced to think for solutions that would fix the problems. Small businesses do not have the luxury of defined roles, excessive meetings, huge set of board members or the comfort of departments and teams that specialize in crisis management. These are more about one man’s instinct that is an amalgamation of emotions wrapped in strategies and hope wrapped in goals. In order to address every issue that crops up, entrepreneurs tend to forget the basics.
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