If you’re in the increasing minority that thinks mobile is a passing fad, you’re deluded. Don’t believe us? Take a look at some of the numbers. The latest numbers from “Queen of the net” Mary Meeker for instance show that data traffic on mobile is going up 81% year-over-year, mostly thanks to video, where mobile accounts for 22% of consumption. Given that only around 30% of the world’s 5.2-billion mobile users have smartphones, there’s obviously still massive potential for growth in mobile advertising. Add in the fact that global mobile ad spend is projected to grow to over US$33-billion this year and that mobile is pipped to be second only to TV for keeping up with the 2014 FIFA World Cup and you can see that anyone not playing in the mobile ad space is missing out.
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To read the original article: Here are 5 things the world’s best mobile campaigns have in common | memeburn
