Negotiating can be uncomfortable: standing up for yourself, asking for what you want, and trying to get a better price, terms, and condition often feels confrontational--and most of us avoid confrontation.
“You have to go out and learn to negotiate--it’s not a natural skill,” says Eldonna Lewis-Fernandez, author of Think Like a Negotiator. “It’s like playing baseball; you have to do it to get good at it.”
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