When I see gamification news in my email or on Twitter, it tends to involve an insurance company or employer wellness plan that wants to motivate behavior change, encourage patient engagement or track ability. But pharmaceutical companies’ interest in the space is increasing, particularly because companies are in search of a way to change patient behavior — especially for chronic conditions. DATATRAK — a data tracking business for clinical trials — sees gamification in a different perspective. It views gamification as a useful way to improve the execution of clinical trials among life science companies.
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