It looks like Johnson & Johnson Family of Companies is out to buy the next big thing in consumer health and wellness. Late last month, the $300 billion company announced its plans to partner with CircleUp, an equity-based crowdfunding platform. The news was all over the national entrepreneurship-focused media outlets. An article on Entrepreneur.com explained that the behemoth business made this move to get early access to the pipeline of emerging innovations in its market. Then it can acquire and add these products to its own product line.
Image: http://www.entrepreneurship.org/
