Venture capitalist Chris Dixon’s declaration, after plunking $50 million down on Buzzfeed, that he was investing in a “technology company” has been causing a bit of head-scratching and gentle mockery in media circles. After all, what most of Buzzfeed’s 500 employees do is create lists and quizzes. That happens to be what many if not most magazine editors in the U.S. have been doing for the past 30-odd years. When magazine editors do it, it’s journalism. When Buzzfeed editors do it, it’s technology.
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