That first mile—where an innovation moves from an idea into the market—is often plagued by failure. In fact, less than 1% of ideas launched inside organizations have any real impact on the bottom line.
The ideas aren’t the problem. It’s the process.
In his new book, The First Mile: A Launch Manual for Getting Great Ideas Into the Market, innovation expert Scott Anthony has created a road map to improve the process and the chances of success.
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