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A startup called Algorithmia has a new twist on online matchmaking. Its website is a place for businesses with piles of data to find researchers with a dreamboat algorithm that could extract insights–and profits–from it all.

The aim is to make better use of the many algorithms that are developed in academia but then languish after being published in research papers, says cofounder Diego Oppenheimer. Many have the potential to help companies sort through and make sense of the data they collect from customers or on the Web at large. If Algorithmia makes a fruitful match, a researcher is paid a fee for the algorithm’s use, and the matchmaker takes a small cut.

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