"Why would I ever pay $250 for a shirt?” A highly-respected fellow VC asked me this rhetorical question soon after my firm invested in Trunk Club’s Series A round and I joined the company’s board of directors.
In the three years since, Trunk Club CEO Brian Spaly and his team built Trunk Club into a category-defining brand and business in “assisted commerce” for men’s apparel. It recently was announced that Nordstrom has acquired Trunk Club, enhancing Nordstrom’s core business with Trunk Club’s stylist-based personalized service that combines online and high-touch commerce.
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