To help make sure that Salesforce.com can compete for the interest of mobile app developers, the corporate software powerhouse is taking an unusual step: setting up a special venture capital fund.
The company announced on Monday that its existing investment arm had set up the Salesforce1 Fund, a $100 million pool of money earmarked for start-ups creating apps for mobile phones. And specifically, the money that it pours into new developers is to help make sure that they create programs that work on the Salesforce1 mobile platform.
