One of the innovative products of the year is certainly going to be Lay’s Potato Chips and the wacky flavors that they came up with. Rather that should be phrased “the wacky flavors that their customers came up with”. Lay’s opened up a contest by which customers could submit their own ideas for different potato chip flavors that they company should produce. There was no lack of inspiration, and it helped the company launch four new flavors that are still currently on sale.
