While more and more companies are adding community managers these
days, too many are leaping onto the bandwagon without actually knowing
what they’re looking for.
These next-generation communications persons blend social media savvy with an up-to-the-minute knowledge of online trends and master networking skills. But it’s not a one-size-fits-all role. The person and qualities your company requires depend on a number of factors, including where you are in your business’s growth trajectory, how big the company is, your budget limitations and your specific goals.
I’ve been a Community Manager for a year and a half for Sprouter,. When I began, our goals were simple: Build our brand recognition on a grassroots level while working on new features and functionality behind the scenes.
When we launched the current version of our site last August (with a new name and new branding), the focus shifted to getting media attention, gathering feedback from users and answering questions from the community. These days, my role includes speaking at, attending and organizing events, planning out social media strategy, public relations; customer service, content creation – and sometimes playing receptionist. (I should point out Sprouter only has four people on staff).
To read the full, original article click on this link: 5 tips for finding a community manager | VentureBeat
Author: Erin Bury
