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When it comes to maintaining your business, negotiations play a key role in growing and pleasing your audience. Whether it be haggling over the price of a car or changing your brand name to better suit your niche, everything is a negotiation in business.

In a recent podcast by Grit, host by Dan Benjamin says:

“Any kind of agreement that you ever make with anybody is a negotiation of one kind or another. Whether it’s how much you’re willing to pay with a car, how much you’re gonna be making at your job, how much your raise is going to be for…The biggest mistake you can make in any negotiation, ever, is to stand up and walk away.”