The notion that the best ideas come from organized brainstorms is an outdated fallacy. Ask leaders how they come up with their groundbreaking ideas and you’ll hear everything from “in the shower” or “at the gym” to “looking totally outside of our industry” and “getting out of the office and meeting someone new.” The common thread is that inspiration strikes people in different ways at different, and often unexpected, times.
Image: Lisa Bodell is the founder and CEO of futurethink and author of Kill the Company.
