The hard work and dedication you’ve devoted to your startup has finally paid off; your industry’s largest incumbent has invited you to join it as a partner and key supplier. Should you accept?
On the surface, the decision may seem straightforward, but before you sign on and cash in, there are risks to consider. A high-profile test case is unfolding before us in the space race between Jeff Bezos’ Blue Origin and Elon Musk’s SpaceX. Their opposing tacks present an opportunity to evaluate the trade-offs for start-ups in partnering with an incumbent.
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