USC has unveiled its first crowdfunding platform to help faculty, staff and students secure financial support for their projects: Ignite USC.
An online launching pad for innovation, the website serves as a sort of Kickstarter for Trojans. Through Ignite USC, project leaders can raise the funds they need through the power of broad support: a large number of donors who each give a small amount of money. The site enables USC alumni and the public to target donations in support of endeavors that are important to them.
