Most obviously, the Internet of Things has the power to profoundly change operations — that’s where much of the coverage of this burgeoning network has focused. But companies should also be preparing for profound shifts in their competitive strategies as the IoT takes off. It will change the category you compete in, the products and services you sell, and how you market them, and even the talent you acquire. These three mini case studies will show you just how profound those shifts will be.
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