Kanye West said at this year's Cannes Festival of Creativity that musician-cum-inventor-cum-businessman will.i.am was one of the only people among the current crop of celebrities that could credibly succeed as a creative director.
Certainly, behind the celebrity, will.i.am has built up a far-reaching career that spans not only music-writing, performance and production (his credits for the latter include working with Michael Jackson, Britney Spears and Justin Bieber), but also fashion-design, acting, entrepreneurship and business partnerships.
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