For entrepreneurs, there seems to be a lot of decision-making that goes into raising venture capital. Part of it is whether they even should raise new money, and whether that is the right decision for them at that time. Raising money just for the hell of it is probably not a great idea. But there is another part of it: who they should raise the money from.
I've heard many, many startups talk about their values when it comes to raising money, discussing what they wish to accomplish, and whether the firm they are raising money from will help them meet those goals. But whether or not the firm will actually help them get follow-on money is another important aspect that does not seem to be talked about quite as much.
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