Trends are a bit like spending a dreamy, sunny day at the beach. The next thing you know you have a drenched towel and phone. High tide and trends work like that. Here are 10 things you need to know before the water hits you in 2015. 1. Power of brand individual People are their own brands and as such stand for a point of view and attach value/values to themselves. Often that runs counter to the experience they receive from corporate brands. A spate of recent examples from Cell C vs George Prokas and Nico Niemand vs FNB (www.rottenbank.co.za) to Emmerentia and Monica Liebenberg vs ABSA all have shown how the individual has taken on and won against major corporates.
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