Recently I interviewed a sleep expert on the best ways to optimize sleep and was blown away by how much I didn’t know about this topic. As entrepreneurs we tend to take the “I’ll sleep when I’m dead” approach more often than not. Before my interview with this expert I knew better than to think that way about sleep, but I had no idea how powerful effective sleeping was. Nor did I know that there even was a more effective versus a less effective strategy to sleeping.
