If you define your self-worth as an entrepreneur by how busy you are, it’s time to find another lifestyle. We all know people who are extraordinarily busy, but never seem to accomplish anything. For survival, entrepreneurs need to be all about accomplishing results that matter for themselves, their team, and their customers. That’s productivity.
Why is this so hard? In a recent FranklinCovey study, respondents indicated that 40 percent of their time was being spent on things that were not important to them or their companies. That is a huge hit on productivity. For insight, I recommend the details provided in a new book “The 5 Choices: The Path to Extraordinary Productivity,” by Kory Kogon, Adam Merrill, and Leena Rinne.
