Data analytics is having a positive and widespread impact on the modern economy, spurring innovation across companies of all sizes for the benefit of customers, according to a new survey conducted by Ipsos Public Affairs on behalf of BSA/The Software Alliance. Companies are using data tools to create new products, serve customers, add jobs and move into new markets, the study reports. Moreover, it finds this trend "hugely beneficial for customers, the economy and society at large." The survey polled 1,565 senior executives and business decision-makers in the United States and Europe. "It's not just technology companies that are taking advantage of data tools to innovate and grow—it's companies of all types and sizes across the entire economy," says President and CEO Victoria Espinel of BSA/The Software Alliance. "They are using data to find insights, answers and innovative solutions to problems large and small. That has far-reaching benefits." BSA advocates for the global software industry to governments and the international marketplace.
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