There are a number of good reasons why a startup should consider venture capital (VC) support.
1. Guidance and support: This is frequently cited as a major selling point by entrepreneurs. VC investors understand the sectors they invest in intimately – they are experienced in the field and know where things are headed. For instance, a VC that specializes in technology will meet frequently with senior executives at blue chip technology companies in Canada and Silicon Valley, and have insight into research and development and strategic road maps that can help steer the product/service toward something the established category leader would highly value. VCs also have people on their teams that have built similar companies in the past. In short, they have the experience, know-how and incentive to help grow your business.
