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(Reuters) - Nancy Kessler spent much of her career as a museum curator, but she also has had a lifelong love of working with older people. During one stint working with Alzheimer's patients, she noticed a gap in one type of caregiving: "There is a lot of wellness and physical therapy but not much intellectual stimulation."

Last year, she decided to do something about that. Following a layoff at age 58, she launched Memoirs Plus, which specializes in writing memoirs for seniors. The idea of her business is to provide her clients with intellectual stimulation and a creative activity that helps them tell their life stories.