Running a contest is a tried and true marketing method to build an email list. But it can be frustrating if you don’t get many entries. A recent study reveals how to get more participation. The study by Formstack, an online form builder tool, found that contest forms had the highest “conversion rate” of all forms. In other words, a higher percentage of people completed contest forms than other types of forms. That old “what’s in it for me” is alive and well, obviously. The incentive of a chance to win something is a major motivator.
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