The CEO of IBM, Ginni Rometty, doesn’t tweet, and her presence is minimal on LinkedIn, Facebook, and Instagram. Does this mean that one of America’s most powerful tech CEOs doesn’t make the grade as an engaged leader? Hardly. She’s actually a model leader for a new era.
Rometty doesn’t tweet simply because it’s not a part of her larger plan. Instead she’s frequently on IBM’s internal social networking site, getting feedback, responding to comments, and connecting with employees. She is focused on those direct forms of engagement where her personal agency can have the greatest impact.
