If you’re starting a small business or developing a new product, you need to give it a name. That name will become your brand name and it has the potential to become very valuable. You need to make sure you pick something amazing. However, picking an amazing brand name isn’t enough to position your business or product for success. Before you invest time and money into developing a brand reputation around that amazing name, there are some critical brand name legal questions you need to answer to avoid getting into big and expensive trouble later.
