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That’s how former Zappos recruiting strategist Stacy Zapar summarized the online shoe retailer's decision last year to eliminate all of its job postings.

The U.S.-based company has chosen to rely instead on a "Zappos Insider" program that exists on Twitter, Instagram, Facebook, LinkedIn, and Pinterest. It’s intended to draw people to the company and "get to know the people who might like to work for (Zappos) someday."