People want burgers. It seems hardwired. You can read Richard Wrangham’s Catching Fire to learn how man evolved into a thinking primate by learning to cook the animals he killed. You can talk to the stylish proprietor of a leading cooking school in Japan, who co-owns an artful Manhattan sushi restaurant. What does he find the most efficient fuel for his triathlon training? A couple of McDonald’s quarter-pounders a day.
Image: Ethan Brown next to the Steer.