Innovation America Innovation America Accelerating the growth of the GLOBAL entrepreneurial innovation economy
Founded by Rich Bendis

Ethan Brown next to the Steer.

People want burgers. It seems hardwired. You can read Richard Wrangham’s Catching Fire to learn how man evolved into a thinking primate by learning to cook the animals he killed. You can talk to the stylish proprietor of a leading cooking school in Japan, who co-owns an artful Manhattan sushi restaurant. What does he find the most efficient fuel for his triathlon training? A couple of McDonald’s quarter-pounders a day.

Image: Ethan Brown next to the Steer.