Back in 2013, Martin Zwilling announced that predictive analytics was a goldmine for startups, referring to a wide variety of applications such technologies may have. Indeed, as big data gets bigger and as processing technologies advance, the potential of using predictive analytics in different industries keeps growing. Correspondingly, the market expands too and, as suggested in a report by MarketsandMarkets, is estimated to grow at 25.2% CAGR to reach US$5.24-billion in 2018.