Innovation America Innovation America Accelerating the growth of the GLOBAL entrepreneurial innovation economy
Founded by Rich Bendis

Pinocchio by Enrico Mazzanti (1852-1910) - the first illustrator (1883) of Le avventure di Pinocchio. Storia di un burattino - colored by Daniel DONNA

When it comes to becoming your own boss, there are often some misconceptions floating around. Let’s banish a few of the ones that you might be told so that you’ve got the right picture of what to expect as you launch your own business. Don’t Believe These Startup Lies Lie #1: You Don’t Need to Be an Expert in Your Field Yes, you do. Don’t start a restaurant because you like to eat. Make sure you know how to run a food establishment. Being well-versed in your industry is important, otherwise you will learn many expensive newbie lessons. You must be eager to learn. No one can know everything. So invest time in learning the business before diving in.

Image: Pinocchio by Enrico Mazzanti (1852-1910) - the first illustrator (1883) of Le avventure di Pinocchio. Storia di un burattino - colored by Daniel DONNA